Optimize your site’s images to improve performance
Most of the images on a website are far larger than they have to be. By properly optimizing them, your website will load faster, you will obtain better search engine positioning, and your users will be happier and more likely to purchase your product or use your services.
On average, images comprise 63% of the total size of a webpage and increase website load time by 9.6 seconds.
Benefits of Image Optimization
Usually, the imagery that is used on a website is far larger than it has to be. This results in slower page speeds and an inefficient, degraded user experience. By optimizing the images that are on your company’s website you will reap several benefits, some of which include:
- Faster Page Load Times – Optimized images take less time to load and display than their non-optimized counterparts. Faster website load times is sure to be something your clients will appreciate, and it will show in your company’s bottom line.
- Smaller Image Sizes – Most images on a website can have their sizes significantly reduced, without any impact to the user experience.
- Improved Mobile Experience – Images that need to be larger on desktop screens can be a lot smaller when viewed on a mobile device. By optimizing your images for mobile, smartphone users will have a markedly better user experience.
- Higher Search Engine Positioning – Optimized website imagery is sure to be something a search engine will notice and reward you for. This means higher positioning within their results and more customers for your business.
Optimize the images on your website!
Lazy loading images is a user experience optimization strategy whereby site images are only loaded as needed. The vast majority of the size of your website is due to the visual elements on your webpage, and while you want your page to load faster, you don’t want to make your website boring by removing all its images. Lazy loading images is a technique whereby only the images that are immediately in front of the visitor are loaded. Other site media (images, videos, etc.) are loaded as the user scrolls down the page. Because images are loaded a little bit before they are expected to scroll into view, the site visitor does not even realize this is happening, and to them, the website functions as they would expect it to. Among other things, a website that lazy loads images benefits from:
- Faster Page Load Times – By only loading site images as they are needed your website will load lightning fast! Why have perspective clients wait, while for images to load that they probably won’t see anyways?
- Improved User Experience – Who wants to wait for a slow website to load, your customers sure don’t. Nearly 70% of consumers admit that page speed impacts their willingness to buy. Don’t lose business because your website isn’t as optimized for speed as it could have been!
- Conservation of Server Resources – By lazy loading images, only those images that end up actually getting viewed are fetched from the web server. Because a large percentage of visitors don’t scroll down past the very top of a page, this can result in a huge reduction of server overhead and save you money on web hosting.