From No Rank to Pro Rank: 5 Ways to Master Google Ranking

Does your website have a love-hate relationship with the Google ranking algorithm? Do you see it climb the search ladder one day and fall another? Or does it get penalized and disappear from the ranking altogether?

No matter what the ranking of your website, there is hope. A website that ranks on even the second page of Google is seldom noticed. In fact, only 0.78% of visitors get to the second page of Google search results. That is simply due to the human psyche.

We tend to click on what we see first and blindly trust the algorithm.

The relationship between the ranking algorithm and your website can be nurtured and improved like any other. Here are some ways to better understand ranking systems and implement best practices.

Keywords are Key!

The right strategy for Google ranking for website optimization can help you climb the search engine results daily. The wrong approach can lead you into Google hell, where Google throws the websites it deems irrelevant. Escaping from this purgatory is harder than avoiding it in the first place.

Of all the online experiences, 68% start with a search engine. Working with the algorithm is important. The first thing to consider is keyword optimization.

It is essential to hire an SEO expert and use their knowledge to determine the SEO keywords that rank higher but have lesser competition. Look for “search volume” and “keyword difficulty”.

Another great strategy is to find the keywords that are performing well on your website and optimize them or to find keywords that rank lower and replace them with something better.

Since Google ranking depends on how relevant your website is to the keywords used, you need to ensure your keywords match your website intent (what you market). Consider targeting long-tailed keywords. Long-tail keywords are longer, less specific search terms, and are what customers usually enter into the search bar in order to find the answers they are looking for. Long tail keywords garner less search traffic, but are also usually easier to rank well for. By targeting long-tail keywords, your company’s website will receive more relevant web traffic.

The Bigger Picture

When using keywords, it is best to look at the bigger picture. All that glitters is not gold; not every high-ranking keyword will lead you to more traffic. Google ranking is also composed of the importance of the keyword used. Some keywords are more important than others.

If you run a shoe shop for tailor-made shoes in Manhattan, ranking high on the search for shoe shop or tailor-made shoes should not matter as much as ranking for tailor-made shoes in Manhattan. This constricts your location and allows more people in your vicinity to connect to your products and services.

Locate the Problems and Deploy Solutions Accordingly

Often the solution is simple. You just can’t see it since you are asking the wrong question.
Understanding why you are not able to get to the rank you want.

Are You Relevant?

Determine if you abide by Google ranking laws related to searcher intent. A Google ranking for a website is determined by an algorithm primarily dependent on machine learning. The more pages it analyzes, the more it learns and improves its algorithm. It can’t be tricked .. at least not in the long term. There are no shortcuts to obtaining the traffic that you want.

If a person types in “best places to go swimming,” and your website sells swim gear, even though your site is related to swimming, there are better keywords to try to rank well for. Forcing the keywords to fit into your website simply because it relates is certain to fail.

Google will eventually realize that the keyword is irrelevant and stop sending you traffic for it. Google relies upon a lot of statistics and indicators in derterming keyword relevancy. Some of these indicators include, bounce rate, and time on site. By optimizing a page for non-relevant keywords, the traffic will eventually stop coming, and your website will be given a lower rank.

Backlinking

Ranking can be optimized through backlinking. High authority sites that mention your blogs or website can lead to Google ranking you higher in its search results. If your backlinking is relevant, this may lead to a higher ranking.

It’s All a Competition!

Google ranking is a competition between websites. The “score” in this competition is based upon a variety of factors, but one important metric that Google relies heavily upon is by the number and quality of the websites that have chosen to link to it. Think of it like a popularity contest, and each link being a vote. The website with the most votes, wins. A web development expert can identify where your website lacks in terms of SEO, and what you need to change, in order to rank higher over your competitors.

A website’s authority can be built, and it’s search engine ranking can be improved. All it needs are quality links from external websites with authority linking to it.
Moreover, your webpage’s internal linking structure is a popularity contest as well. Your own pages, help Google to decide which parts of your website are most relevant, and likely to be of value to a potential visitor. The internal linking structure also plays a significant role in building your website’s authority. Interconnectedness increases relevancy.

The Dreaded Bounce back Rate

Users choose to remain on your website for a variety of reasons. It could be because your website is relevant to their search results. That could be combined with how great your website looks, how catchy your taglines are, and how fast it loads.

Google ranking can be improved by lowering the bounce back rate. The bounce back rate is the rate at which users bounce back from or leave your website in under 15 seconds (this time period varies). While there are many ways to do this, the number one way involves increasing your website’s site speed. By increasing the speed which your website loads, you will improve user experience, and decrease your website’s bounce back rate.

If you have a high bounce back rate, Google will translate that to irrelevancy or low functionality. This will lead to a lower ranking. Improving this rate can help you rank much higher!

To Sum It Up

Ranking higher takes a lot more than just the basics to be pulled off. Experts at Web Development Done Right can help you understand why your site is ranking low and deploy solutions that can help it rank higher.

For Google ranking, it’s their way or the highway. It’s best to avoid the shortcuts and optimize using best!