Does your Website Look Good on all Devices?
By making sure that your website looks great on the widest variety of devices possible, you can help ensure your company will make the right first impressions and get off to a great start with perspective new clients.
- 65% of consumers begin their buyer journey through mobile devices
- There are over 4 billion active mobile internet users
- Mobile devices account for almost 60% of website traffic
- 53% of mobile visitors leave if a website takes more than 3 seconds to load
- A mobile optimized website is 3x more likely to convert
Can you afford not having your website mobile friendly? Schedule your free discovery meeting today!
Sources: Yotpo, Statista, SwayHub, Outgrow
While there are many aspects of a web design that need to be taken into account when making it responsive or mobile friendly, some of the more important ones are:
- Proper sizing of site images.
- Adaptive or fluid design.
- Efficient use of screen space.
- Appropriate tap target sizes.
- Light website payload.
- Easy to view content and fonts.
With so many different internet ready devices and viewing experiences out there, making sure your website looks good to prospective clients, regardless of how they reach it is imperative to making a good impression. There are literally thousands of different devices through which a prospective client might access your website. Devices that differ in many ways, including view-able screen size and web browsers. Differences that might cause a site that looks great on one device to look unprofessional and lacking on another.
Ensuring that your site’s design is responsive is not only a wise business decision, but every day is becoming more and more a necessity in competing in today’s online marketplace.
A few reasons why you should make sure your company’s website is responsive include:
- Great First Impressions – Your website is your company’s face to the world. What might look good on one device might look completely different when viewed on another. A responsive website can help make sure your website looks good, regardless of the device that it is being viewed with.
- Optimized Performance – Some elements of a website which are of benefit on a desktop can become a liability when viewed on a tablet or smartphone. Functionality may break, images may take up un-necessary bandwidth, or the page may load slower than it has to. A properly mobile optimized website will adjust what, and how it displays data based upon the capacity of the viewing device.
- Better User Experience – A responsive design will make sure that interactive element (links, buttons, etc.) on your website are sized properly, and can be easily clicked when someone is using a smaller screen. Elements will combine, re-arrange, and resize to make optimal use of the screen and present a better overall user experience.
- Higher Search Engine Positioning – Google and other major search engines recognize that the majority of websites are viewed through mobile devices and take how mobile friendly it is into consideration when determining how high to rank a website. A properly responsive website will perform better within the search engines!
Ensure your site looks good on every device!
With so many different devices and viewing experiences, making sure your website looks good to prospective clients, regardless of how they reach it is imperative to making a good impression. There are literally tens of thousands of different internet-ready devices in the world today. This means that there are tens of thousands of different ways that a prospective customer could be viewing your website. Devices that differ in many ways, including viewable screen size and web browsers. Differences that cause a site that looks great on one device to look unprofessional and lacking on another. Further, Google and other search engines have been taking the look, usability, and user experience of a website into consideration when determining where a website ranks within their search results. Matters are further complicated by the wide selection of internet browsers on the various devices that might be employed to do the actual browsing of your site. What works for, and looks good with one browser/device combination could very easily display inaccurately, work incorrectly, or perhaps not even work at all with another browser. So, with so many possible iterations, how does one help ensure that their website looks good to the maximum number of prospective clients, by making sure their website employs a responsive design?
Responsive Design is a way to design a website so that its design is fluid. A design that is able to flow and adapt depending upon the size of the viewing environment. Elements comprising a responsively designed website are able to re-arrange, resize, and otherwise adjust to make one’s viewing experience better. With a responsive design, text font sizes automatically adapt, becoming bigger and easier to read on smaller screen sizes. Images might resize to take up a larger section of the screen so that they can be viewed with ease. Links, buttons, and other interactive elements on a page might make sure they are easier to be clicked, by becoming bigger and/or adding some padding around themselves to reduce the chance of a user clicking on a nearby element accidentally.