Web Design Best Practices in 2022
Before reading further, stop and ask yourself, what was it about this article that made you decide to click on and read it? Was it the title? Was it the tagline that pulled you to it? At this point, you have probably already skimmed through, and assessed whether it is worthy of reading or not. Only now, that you have decided to stay, are you taking the time to actually read it.
For the average website visitor, it only takes them a few seconds to decide whether or not to stick around on a website. In fact, 38% of all visitors bounce away from an unappealing website, and most do it very, very quickly. If you’re still here, chances are you found our website or content attractive enough to stay.
Web design services are geared towards helping websites achieve the spark that encourages visitors to stay. Since designs are forever evolving, it’s best to follow some best practices to keep you updated with the current user interface (UI) design demands.
Create Brand Awareness
There’s a reason why you might have typed “web design near me” in your search bar time and again before launching your website. Like all website owners, you are trying to get it right the first time. So why not start with the basics?
Creating an identity for your product is the first step in the long website design and development process. Pepsi-Cola, Coca-Cola, Starbucks, and many other brands started by building their brand imagery, incorporating a set typography and color scheme. This allowed people to remember and trust their brand.
Building brand imagery is easy. All you need is a brainstorming session with an experienced web development company. You provide the ideas, and they provide the means to execute it. Convey to them what you envision when you close your eyes and think of your brand.
A Picture is Worth a Thousand Words
With web design services, it’s all about show don’t tell. 21st-century humans are used to getting their information delivered fast. In the age of technological advancement, they aren’t used to waiting for anything. A picture is better than chunky content that they have to take time out of their busy lives to sort through.
Research from Adobe suggests that people choose beautiful designs over plain text when given 15 minutes to go through certain content.
Graphic design can break up content and make it digestible. It can also explain the content through a picture. For example, if your website advertises customized baseball caps branded with a client’s custom logo and typography, you could explain all of that, or you can simply insert an image of a sample order. This can show the customers what their product will look like should they choose to buy it.
Companies offering web design services can also help you choose between different design styles, increase conversions, and better showcase your product or services.
Go with the Times
It’s best to opt for web design services in conjunction with web development which incorporates technologically advanced methods of delivering a product.
With the onset of the pandemic, eCommerce became even more common. Since people could not visit their favorite stores to buy products, they recreated the feeling at home. Online shopping has become more popular than ever before.
A properly experienced web development company will know what advanced website development techniques and technology are available, and can help you to properly use those technologies to increase website conversions.
Choose the Right Color Scheme
Web development experts can offer web design services that help you match your brand imagery to a color palette that sets the tone for future design and content. This means that the colors used in all of your business’s online marketing ventures will look professional and be consistent.
This helps your website look professional and instills a level of trust in the user visiting the website. The cohesive color imagery gives them a standardized and professional feel akin to websites advertising products like Apple.
Ease of Navigation
Have you ever visited a website, where after adding a product to your shopping cart, you are unable to find the way back into the cart to complete the checkout process? A website needs to be easy to navigate. If users find too much text or confusing links on a website, they will most likely leave and visit another site instead. It shouldn’t take your visitor too long to be able to locate what they are looking for.
The best strategy is to position everything of importance in logical locations across your website. The location of prominent features or important pages should be easy to find, and wherever possible remain in the same location across all pages of your website. Website color schemes should once again be employed in such a manner so as to help guide a user to where you want them to go. This includes buttons that lead them to services, product features, and links where they can place their order. Whatever is an essential component of your website, make sure a visitor can find it with ease.
A user will seldom need to visit your About Us, Privacy Policy, or Terms of Use pages. Pages such as these can be safely tucked in less obvious locations, making way for links to the pages that are of more interest to your users. Make sure you focus a user’s attention on the pages that matter most.
To Sum It Up
Web Development Done Right can help you get your web design right the first time. We have the expertise to make sure that all aspects of your website are optimized, and work towards closing the deal and landing a new customer. Putting effort and energy into good web design and development can help you reach your goals, and succeed online!
