Social Media Marketing or SEO: Which One Is Better for Your Business?
Digital marketers often debate social media marketing (SMM) and search engine optimization (SEO). While both strategies have many common goals, they may vary slightly in terms of their optimization strategies. If you need a potential internet marketing strategy for your business and wonder who wins in a social media marketing vs SEO debate, we have covered the essential factors you need to review before opting for a particular plan.
Core Objectives
Before making choices, it is crucial to understand the core objectives of social media marketing and SEO to make an informed decision.
Why Do You Need Social Media Marketing?
Social media marketing is an essential marketing tool for brands. It helps businesses build communities, increase brand awareness, engage relevant audiences on social media platforms, and generate web traffic.
Why Do You Need SEO?
Search engine optimization, or SEO, is an important internet marketing strategy for all website users. It helps to rank your website in the relevant search engine results pages (SERPs), and helps to drive more traffic to your website. The higher your website ranks on the SERPs, the more traffic it will draw.
Social Media Marketing Vs SEO – What to Choose?
Both strategies come in handy while expanding your website’s reach. Generally, brands rely on both techniques and use varying objectives to enhance conversions and sales. To help you decide what you need, we have compiled a breakdown of each in terms of content, target market, and success rate.
Content Strategy Development
How Does Social Media Marketing Help?
The content used in social media marketing drives empathetic responses to engage potential customers. Social media users spend time on platforms like Facebook, Twitter, LinkedIn, and Instagram to get away from the stresses of the world. When brands create engaging posts to increase brand awareness, social media users interact with the business owner and visit their website to review their services.
The essential role of social media marketing in content development strategy is to use emotional appeal and a casual approach to target potential customers to increase brand awareness.
How Does SEO Help?
SEO plays a crucial role in content development strategy. It directly targets potential web users to offer them valuable information. Creating SEO content helps push the website’s rank to the top search results, increasing web visits and conversion rates. While social media marketing may or may not be necessary to increase conversions, SEO remains unavoidable.
Creating valuable content related to your business’s services can help you gather more visitors for your website and drive new customers to your physically located offices.
Establishing Target Audience
The Role of Social Media Marketing
Social media platforms provide businesses with custom tools for narrow targeting. Business owners can create multiple audience sets to target each community differently. Moreover, social media platforms like Facebook and Instagram offer paid marketing services to enhance a brand’s reputation. Most new businesses choose social media marketing as the primary tool to target customers.
Nearly 74% of social media users engage in social media activities and make buying decisions. Simply put, social media marketing helps you define your audience easily.
The Role of SEO
SEO is a relatively slow process when it comes to engaging customers. When you create content for your website using relevant keywords, Google’s crawlers evaluate various factors to place it on a particular rank within their respective search engines. While social media allows you to narrow down audience preferences, SEO relies on keyword optimization and search intent to establish a potential market for businesses.
Typically, organic searchers seek direct information about a product, service, or business. You may use search engine optimization strategies for long-term business expansion.
Market Success Ratio
How Effective Is Social Media Marketing?
Social media marketing requires an ongoing effort to create unique content. Since billions of users share posts and interact on social media platforms, your posts may get dumped eventually, limiting your chances of brand exposure. Social media marketing may come in handy while aiming to increase brand awareness. The metrics to determine the success rate of social media marketing may vary from other marketing strategies.
Creating a robust social media strategy to build your brand’s presence is critical to ensure a positive success ratio for your business. You may seek the expertise of a social media marketing agency in your area to build a performance-driven strategy.
How Effective Is SEO?
SEO takes time to rank your website in the relevant, top searches. Although the process is slow, it can reap amazing benefits for your company’s website in the long run. Opting for an SEO strategy can help you generate revenue by improving your website’s conversion rate. SEO helps to drive potential traffic to your website. Most visitors landing on your web pages through organic searches may have a direct motive to find valuable information, review products or services, request more information, or perform one of a variety of other action that have an increased chance of landing you a new client or customer.
Developing a growth-driven SEO strategy is crucial to pushing your SERP rankings. An SEO expert may assist you in creating a robust strategy to drive organic traffic to your website.
Need Help in Creating Your Internet Marketing Strategy?
If you need help choosing between social media marketing and SEO for your business website, internet marketing experts at Web Development Done Right can help you make the right decision and increase the profitability of your website.
