5 Golden Rules for Web Content
Did you know that the tagline is the first thing users see when opening your website? And as a marketer, you must know how crucial the first few seconds of a potential customer coming in contact with your business are.
The first impression of your website can essentially make or break your business. Therefore, hitting the nail on the head with your web content is vital, if not essential to succeed in today’s online marketplace.
Considering that website visitors are used to the fast scrolling associated with the reels on Instagram, Facebook posts, and shorts on YouTube, convincing them to spend more than a few seconds on your webpage could be challenging. Therefore, only a powerful and alluring enough web content strategy can grab the user’s attention and keep them on the page long enough to capture the sale and convert them into a paying customer.
The Benefits of Impactful Web Content Writing
In order to have a great web content strategy, you must understand the primary purpose of the content on a webpage. That purpose is to present as positive of an impression about your product or service to a potential client, so as to get them to convert. It acknowledges that while a three-word tagline can convince users to stay longer, add a product to cart, or checkout, something as simple as a typo can permanently put a visitor off of your website.
Optimized web content can allow your business to;
- Capture the user’s attention in the first few seconds.
- Provide users with more information in fewer words.
- Help you master Google ranking as trust in your website increases.
- Help optimize best SEO, design, and development practices.
- Build a cohesive brand image.
- Generate interest in your product.
- Help users view your product in different ways.
- Make users understand how your product is relevant to them.
- Increase website conversions
Rule 1: Align with the Brand
Your brand reflects your audience. Thus, everything should align with your brand image. This includes everything from the font to the color scheme on your webpage. The tone, reading difficulty, and flow of your web content should match your brand values to create cohesiveness.
Customers trust a brand that follows its own rules. These inherent branding guidelines should be created during the initial product or service creation. Ensure an understanding of your target audience to write content they’d be interested in and like to read.
Rule 2: Don’t Keep Them Waiting
Users don’t like to wait. You only have space for a few seconds worth of key information to be presented to your reader before they are likely to lose interest and go elsewhere. Use those precious seconds to explain what your product or service is, the problem it solves, and how your solution is better than any other business solutions on the market. Make those first few seconds count.
Give your customers all the answers from the get-go. Use fewer words to convey everything they need to know about your product or service without them having to scroll further. If your website was a three-course meal, your inner pages should be a dessert at best. They should not contain the main course!
Rule 3: Less Selling, More Telling
Ensure your web content conveys more information and fewer promotional taglines. Readers can identify when a website is trying to sell to them. It can reflect badly on your brand and might put off a potential buyer.
Start by evoking emotion or telling a story, and once you have the reader gripped, deliver the punchline. This should be the defining feature of your product. Don’t just tell them you’re the best. Give them enough information to decide for themselves!
Rule 4: Diversify Content
Your web content strategy doesn’t need to consist of line-upon-line content that gets hard to digest after a while. Break up the content with other visual elements to keep it interesting. Why not sprinkle in some digital media? Videos incorporating impactful lines that swoop in and out with minimal animation will keep a reader interested and convey information simultaneously.
Break the monotony by inserting infographics, videos, or images in the middle to lighten the mood. Allow your reader to take frequent breaks from content through engaging imagery that keeps them hooked.
Rule 5: Lean On Linking and Buttons
It isn’t just web content writing that matters. You must be well-versed in using lesser content to create more conversions. A simple “order now” or “learn more” button might lead users to an inner page that can convince them to place their order.
If the user is relatively new within the niche, adding hyperlinks to complex jargon that leads to features or blogs will increase loyalty. Looking out for the user conveys a vital message; your customers are not just dollar signs but an essential part of your business.
Final Thoughts
Knowing just how big of a part web content plays in the bigger picture can help businesses identify where they lose the most traffic. Connecting with your user is not just a part of marketing; it is perhaps key to increasing conversions.
Your website content speaks in different languages according to different niches. Ensure users understand your lingo before publishing your website!
Optimize Web Content with Web Development Done Right
Your web content can transform in the blink of an eye. Our experienced team of professionals at Web Development Done Right follows industry best practices to curate specific content against your brand persona. This includes website content creation, current content optimization, and more. Reach out to us today to discuss your business’s web development needs.
