Speed = Sales: Get Your Site Speed Fixed Today!
In the first five seconds that a page takes to load, users have already made a decision. They have decided whether they want to stick around for your page to load or not. Site speed optimization is an essential component of website development. It is, however, a component that is usually missed by businesses.
The speed of your website plays a big role in the kind of conversions generated by your page. If your site speed is slow, users are most like to bounce off and visit your competitor. If they find what they were looking for there, they may never return.
Optimizing your site speed leads to a lot of benefits. Here is why you should get your site speed fixed today!
Impact Upon Customers
Have you ever fallen asleep while waiting for a website to load? Did you ever come back to that website?
The main goal of your website is to solve a problem for the customer that visits it. If your website becomes the problem they face that day, they will never return to it. Speed impacts the willingness of a customer to buy a product. This may be the bad impression created by a slow loading speed or simply because they do not want to spend time on the page.
Improving website site speed will ensure that users do not abandon a website, take away something positive from it, and come back along with their friends!
Ranking on Google
Fretting over your business growth models is not the way to success. Perhaps your models are perfect. What may be affecting your conversion rates is how Google ranks you on their pages.
Google exists to provide its users with a great experience. They make sure their users get what they are searching for. If your page is relevant but does not load in time, Google may misinterpret the bounce rate. It may think irrelevancy is sending users away from your website. This will lead to a lower rank or even a ban at times.
If you are looking to increase your site speed optimization, hiring a professional developer would make the process a lot easier for you and your business.
Conversions
The internet is an ocean of codes, and your website is a tiny part of it. How do you stand out? Your website may get lost amongst the many others fighting to come out on top. A great way to optimize conversions is faster loading times.
Improving website site speed can lead to conversions. This is because faster loading speeds mean consumers would want to stick around on your website. Sticking around leads to higher chances of something catching their eye.
Speed = purchases = conversions!
The Role of the Mobile Devices
People prefer to use electronic devices that they can carry around. The younger generation is keener on swiping through products on a mobile phone as opposed to opening their laptops just to visit a site.
However, how can we expand user experience if the loading speeds on mobile devices drastically differ from those on PCs or laptops? According to Google, the average loading time of a mobile page is 15.3 seconds. That is not efficient!
Along with improving website site speed on desktop devices, we need to work on improving our website speed on mobile devices so that we can cast a much wider net.
Keeping Up with the Times
We are nowhere near flying cars. However, we have come further in the field of technology than ever before. If you introduce a website in today’s cyberspace, you are showing off your prowess in online marketing. You need to play the part…
The website needs to keep up with the times and the standards widely agreed upon by giants like Google. Site speed optimization is the key to success in online marketing.
Final Thoughts
Websites with optimized speeds tend to stay on the top of Google’s ranks for much longer than others. Flawed loading speeds directly impact the conversions that your website may have made.
Working on your site speed today can lead to better conversions tomorrow! If you want to optimize your site speed today, reach out to us and get your site speed analysis and a optimization plan.
