How Can Your Business Benefit from Improving Website Speed?
A business is just as good as its competitors; the better the competitors, the more profitable the niche. However, for a website to maintain its influence within a competitive niche, it must stand out among others.
One way to create and maintain a unique presence is by focusing on how your website looks and functions. The latter could be translated to website speed optimization – the kind of optimization that can make or break the traffic volume generated by your website.
What is Website Speed Optimization?
Website speed optimization, also known as page speed, is known for its value to website visitors. Customers will stick to a website as long as it loads before they lose interest. Subsequently, due to decreased bounceback, Google will rank that website higher on search results.
Page speed can be easily understood as the amount of time a website needs to “load.” This loading can refer to how long it takes before content, pictures, an explainer video, or other components pop up on the user interface.
The timer begins when your customer clicks on your website link and ends when all data appears. You can easily check this through a simple website speed test. But why does speed matter?
How Businesses Benefit from Website Speed Optimization
Website speed can directly impact traffic on your website and related conversions. Slow speed can lead to poor metrics in your next quarterly analysis. However, working on your website speed today can help you achieve the following goals by the next quarter;
- Users do not abandon your website, which leads to better traffic and conversions.
- You tend to retain more customers who stay on your website as its inner pages load faster than other websites.
- Site speed assists the website’s design, content, animations, and brand awareness, as faster loading speed leads to a better user experience.
- Better speed builds trust, which leads to return customers and positive reviews.
- You rank higher on Google’s search results as its algorithm recognizes the value that your fast website load times provides to customers.
Now that you are convinced speed optimization is a valuable investment, here are some ways you can optimize your site’s speed today!
How to Improve Your Site Speed
Achieving an improved site speed should involve a hierarchical plan that begins with the end in mind. Recognize your goals and streamline efforts towards achieving set targets. Here are some industry best practices that could further your journey towards increasing website speed today;
Get to the root of your website’s slow speed.
Understand that every website crash, sluggish loading, or glitch in graphics comes from an inherent issue. You can conduct a speed test and analyze results with your web development team for more insights as to what is causing the issue or slowdown. Once the issue has been identified a course of action can be decided upon and a solution applied.
Reduce the size of your existing site content.
The best way to increase loading speed is to reduce the size of files uploaded to your website. This includes images, videos, or other data. A simple route to tackling this problem involves compressing every part of your website and re-uploading content with optimized file sizes.
An experienced website development team can help you recognize what truly matters and what you need to leave behind. If you think certain images, functionality, or any other factor is taking up a lot of speed, and if you can do without it, it is best to abandon it. A lot of times, content does not need to be removed, it just needs to be reworked. Usually you don’t need to remove something, you just need to make sure it is properly optimized.
Utilize your website and web browser caches.
This one’s simple. Utilize your available caches. This means leveraging your content management systems, including WordPress’s plugins, so that they can execute once and the resulting information stored in cache for later, speedier retrieval. Caches help load pages much faster, as they prepare website content ahead of time, so that when a user requests it, it is all ready to send over to the site visitor. By caching site content your potential clients will be able to browse your website faster , saving your users time, and leading to a more positive user experience. Happy users are more likely to purchase your project or use your service.
Fix your website’s programming.
Website coding is where the magic happens. Poorly written website code snippets can slow down site speed, whereas more efficiently coding programs will increases efficiency and site performance. Moreover, cleaning up existing site code on a regular bases helps prevent a site from hanging or lagging when loading.
Hire a team of web development experts.
In some cases, website speed optimization can be fixed in a few simple steps. Usually however, in order to get the most out of website speed optimization, you’ll want to hire a professional. There is a lot that goes into a quality website, and a professional can help ensure that nothing is missed. If after you’ve tried speed optimizing your own website, your site is still loading slowly, it is best to hire an experienced and reliable team of web development experts.
Optimizing for speed is much easier, when done in the early stages of website development. Thus, it is best to work on relevant optimization as soon as possible. Contact Website Development Done Right today and get site speed right the first time!
Final Thoughts
Optimizing website speed today can save you a lot of trouble and result in a lot more leads being generated by your site down the line. Furthermore, better speed can help you build the foundation for a stellar website that boosts site visits, increases brand recognition, raises search engine positioning, and paves the way to your business’s success online. All of these things will increase your business sales volume and help you to achieve your targets for the upcoming quarter.
What are you waiting for? Give us a call, and get your site optimized today!
