2023 Industry Trends for Website Development
From simple, informative web pages to complex, immersive websites, web development has come a long way in the past few decades. But this is just the beginning! Web experts keep developing and discovering new web technologies to engage more users and stay ahead of the competition. Here is a list of industry trends for website development you can explore in 2023.
Single-Page Applications
Single-page applications have taken user experience to a whole new level.
Unlike regular websites that interact with users through separate web pages, a single-page application rewrites the current webpage with new data from the web server. More precisely, single-page applications load only as a one-page document. They don’t require page refreshing during use, allowing users a more natural and seamless usage.
The best example of a single-page application is Gmail – nothing changes when browsing through your inbox, but the page loads new content when you receive a new email.
Automation Testing
Testing is crucial in web development because it guarantees the website’s functionality before delivery and launch. Manual testing has been in the run for a long time, but automation testing is now gradually taking over.
Advanced automation tools now build test cases and code tests with little or no human interaction, making the process faster and more efficient. Although we still need a manual check by the quality assurance team to validate their output, these automation testing tools are expected to evolve even more in the future.
For 2023, try to keep up with the trend of automation testing for greater test coverage, transparency, accuracy, and speed.
Motion Graphics
Motion graphics is a front-end framework used to create highly responsive web designs.
This technology involves inserting websites with animated elements and transitions using any JavaScript framework or library. It enables users to play around and navigate your websites in a more exciting and convenient way.
Websites with motion graphics look and feel more appealing to customers than websites with still graphics. You can use them in advertising banners and videos on your website. They will most likely change how most web elements are designed in the future.
Progressive Web Apps
Modern APIs and popular technologies like HTML, JavaScript, and CSS allow web developers to build websites with features similar to a native application, like a home screen, responsive design, fast load speed, and offline functionality. Such websites are called progressive web applications.
Progressive web apps can run on a browser without the need to be installed. They are easily accessible and more responsive for users on any device. Plus, they are more secure, flexible, cost-effective, and easy to maintain than regular websites.
Since progressive web apps combine the features of browser-based websites and mobile applications, they are likely to play a crucial role in the future of the digital world.
No-Code/Low-Code Apps
Web development has become much easier and faster, thanks to the no-code/low-code platforms. They enable users to build software solutions with the help of ready-made codes and design templates.
One of the best parts about these platforms is that people with minimal programming knowledge and experience can now create powerful websites without the hassle of writing codes. In fact, expert web developers can also save time and effort spent on coding. Therefore, such platforms can potentially revolutionize the future of web development.
Personalization
People love a personal touch to whatever they see or experience online. Hence, personalization is a perfect way to make customers feel connected to a brand.
Artificial intelligence and machine learning programs first analyze incoming data from the web, such as navigation paths and view durations. Then they detect patterns to display personalized content for each user of a particular website. Netflix and Airbnb are popular examples of websites that use the AI-driven approach to customize search results for their users.
Web developers are expected to develop better personalization techniques in the future for different groups of visitors based on their needs and characteristics.
Augmented and Virtual Reality (AR/VR)
Integrating augmented and virtual reality technologies into websites allows users to explore products and services virtually before making a purchase decision. For example, augmented and virtual reality lets IKEA customers virtually place 3D models into their space to see how they would fit or look. Another popular example is the use of filters and masks to alter a user’s online appearance in different ways. People are rooting to see more of such exciting AR/VR-supported features in future websites.
Cloud Computing
Cloud computing refers to using remote servers on the Internet to manage, store, and process data. It is a much more scalable, flexible, and cost-effective alternative to owning and managing servers. Cloud computing can be used as a web development tool that allows developers to access any software, applications, images, or any kind of data from wherever they are.
