The Art of Website Marketing and How Site Speed Helps
Website marketing is one of the best ways for business owners to stand out amongst the thousands of other competitors and endless options that compete for their customers attention. Throwing more money at website marketing is an ineffective way to bring in new business unless you have a properly optimized website in place first. And while SEO is constantly evolving and changing with each passing year, by sticking to some fundamental web optimization strategies you can help ensure your company’s website performs as you want it to. One such strategy is to optimize your website for speed.
Let’s Start With the Art of Website Marketing
Website optimization as a marketing tool is the best marketing strategy for small business owners. However, there are two key elements that you must consider at all times if you want to bring more customers to your website. You have to:
- Understand what your customers are looking for.
- Help your customers find that information on your website as easily (and quickly) as possible.
Website Marketing Strategy
While the best website marketing strategy involves several key components working together in harmony, a few things stand out as more important than the rest. First, you need to be producing great, quality content for your website. That content should also employ various SEO techniques to ensure it ranks higher within the search engines. Don’t just stop at publishing content, promoting that content through other media channels like social media posts is a great way to obtain even more traction and recognition for your business.
Where Does Website Speed Optimization Come Into the Picture?
Speed is an integral part of our everyday experience on the internet. Gone are the days when we’ll wait 20 seconds for a webpage to load. There are just too many other attractive websites waiting out there for us to explore.
Once you have quality content, and your users are able to find it with ease, make sure it loads quickly. Do you know there is a high chance that almost 40% of visitors will leave a website if it fails to load in under 3 seconds? That’s right, 3 seconds. With that in mind, the art of website marketing not only includes quality, appealing content but also optimized delivery of that content.
How fast your website loads contributes to your customers’ satisfaction. Here are a few reasons page speed matters and why you should focus on optimizing you website speed.
High Website Speed Means a Better User Experience:
To provide an impressive end-user experience, your website must hold the attention of its first-time visitors. To achieve this, the website should load fast, super fast, each time a visitor opens it or navigates from one page to another.
Turns Visitors Into Customers:
First impressions are vital for your website marketing, especially for small business owners. Site speed plays a very important role in how many of your visitors convert and become paying customers. A fast website helps stops potential clients from losing interest and leaving your website and going to one of your competitors’ websites.
Affects SEO Rankings:
Google has made it clear that it considers fast-loading pages as a positive ranking factor for your website. Along with high-quality material and relevant content, page speed optimization is essential for your website to rank well on search engines.
How Can I Optimize Site Speed for the Best Website Marketing?
Now that you know how important it is to reduce page load time, the following tips will help you boost your website speed to increase your revenue and bring more customers.
Compress your Website and Eliminate Unnecessary Weight:
After running a speed check for your website, you will receive a performance report which will tell you about the areas you need to focus on to make your website leaner. For example, compressing heavy images, choosing a lightweight theme, eliminating heavy formatting, and installing plugins. All of these things help reduce the overall load time of and improve your website’s performance.
Utilize Caches
Browser caching allows the viewer’s browser to preload your website data as it remembers and stores the resources required to load your website. This technique will eventually cut back on page load time. Several plugins give your website the ability to take advantage of browser caching and provide a better end user experience. Your visitors’ browsers will not have to load all the elements of your website again and again, as they navigate your website, and will thereby result in an increase in your site’s performance and a decrease in it’s load time.
And Repeat!
Websites can degrade quickly as pages change and more elements are added to them. Site speed must be your top priority whenever you make changes to your website or online store. Keep an eye on your websites speed and make sure your scores haven’t begun to slip. Repeat the above website site speed improvement strategies. Consider keeping track of the score assigned to your page load time, and make necessary improvements as needed to keep that score high. If you keep your website optimized, you will reap many benefits including; customer loyalty, high website conversion rates, and top search engine positioning.
How to Optimize Website Speed for Best Website Marketing?
The strategies listed above will result in a gradual and progressive improvement of your website marketing through focusing on site speed optimization. While these techniques will help your site to convert more, if you really want to make your website into something great that will bring immense revenue to your business and give your customers the best end-user experience, you can contact Web Development Done Right for professional Page Speed Optimization services.
