5 Tips for a High-Functioning Website
Do you know why your website is important? It is like your business’s storefront, only that it is digital. People come to your website, look around, browse the product shelves, check the prices, learn about your services, and then decide whether they want to stay or leave. Imagine a customer coming to your website and finding it cluttered and unorganized. Picture it taking quite a while to find the product or hard to navigate. It would take only a moment for a perspective customer to decide they are unisterested in your product or service and go somewhere else.
A business thrives when its website is professional, attractive and inviting. With intense competition around the digital space, you need to ensure that you are constantly updating your website with appealing layouts, fixing bugs, listening to customer feedback, and making changes to accommodate.
Here are five key elements of an effective and high-functioning website.
Clear Message on Landing Pages or Home Page
When your visitors “land” directly on your landing page, it is imperative that your message is clear and concise. Your ad campaigns and other promotional ventures will be useless if a visitor lands on your website and then gets lost in what they find there. Make sure your primary product or service is clear, easy to find, and easy to read.
Design your landing page in a way that grabs their attention in a short time. Visitors should understand your business purpose in just a few words or sentences without having to scroll or click all over in order to find it.
A Website Should Be Mobile Friendly
Many internet users have moved away from the use of a laptop or desktop computer. A simple click on their smartphone can open a website easier and faster. The answer to their question is literally just a few clicks away, and their smartphone is usually right next to them and easy to access. This means that there is a much larger chance that your website is being viewed on a small screen, smartphone as opposed to the larger desktops or laptops.
Most website developers make the mistake of not optimizing their website for those viewing it on a smartphone. Between the smaller screens, and decreased internet speeds of mobile connections, there are many things a developer has to take into consideration when developing the mobile user interface. If the content loads too slowly, or is difficult to read or the visitor has to zoom in and zoom out after every couple of seconds, they are going to take their business elsewhere.
Make your website’s layout mobile-friendly, as it will also increase the chance of ranking higher within the search engine results.
Utilize a Strong CTA
Now that you have convinced your visitors to stay on your website and they want to read more about your different products or services, this is where the CTA becomes useful.
Calls-To-Action or CTA is a call to urge the visitors to take action on your website, such as “Learn More,” “Call now at xxx-xxx-xxx,” “subscribe to our email list”, “click here to purchase this product”, or “fill out this form” etc.
While your visitors are actively browsing on your website, ask them to take some action. Lead them to engagement and conversion using a compelling and clear CTA.
The Website Should Be Easy to Navigate
Your website navigation is not just helpful for directing visitors to specific pages. It also helps search engines categorize and index your content, improving the user experience.
A hamburger menu opens up the options for every additional page on the website and presents all the business products and services with a clean and minimal look.
Furthermore, link your homepage to your logo, as visitors would instinctively click on the brand’s logo to read their primary purpose or message.
Website Speed Is Essential
Nobody has the time or patience to stay on a website that taks centuries to load. Even the search engines prioritize websites that are quick to load. Slow websites contributes to a bad user experience and result in even more downgrading of the website within the search engine results.
Unoptimized images, high-resolution images, poorly developed web pages, and other factors contribute to a website’s slow loading. Simplifying your website and optimizing your graphics can lead to a website that loads smoothly and works faster.
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